POV Beauty co-founder and CEO Ani Hadjinian is a visionary leader and entrepreneur with over 20 years of executive experience. Before POV, Ani founded creative consultancy Pure Heart Labs, working with clients like Augustinus Bader, K18, and Mary Claire Haver’s Pause Life. Prior, she launched EVER Skincare at Stella & Dot and held a decade-long tenure at Estée Lauder Companies under the mentorship of legends like Tom Ford and Bobbi Brown. Now back home in LA with her two teenagers and a Pomeranian, Ani has cultivated a global perspective through her professional years spent in New York, San Francisco, and Paris.