Dan Tratensek

Executive Vice President & Executive Editor

In his position as executive editor of Hardware Retailing, Tratensek has the opportunity to visit with independent retailers of all types and sizes and shape the editorial direction of the magazine to meet the needs of the independent retailing market. In addition to his role on Hardware Retailing, he also oversees NRHA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Prior to his current position, Tratensek worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.