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Name
Shannon Goldberg
Title
Chief Zero Waste Officer, Izzy Beauty Inc.
Bio
After having accrued over 17 years of dedicated beauty experience in marketing, innovation and product development, Shannon Goldberg founded Izzy with the goal of creating a zero-waste beauty brand that would contribute to a brighter future for her ten-year-old daughter, Emm. “I wanted to provide my daughter with truly sustainable beauty options,” explains Shannon, “ones that would go beyond the standards of the current clean movement.”In the process, Shannon created a brand that transcends waste reduction by eliminating waste altogether. In addition to not using any outer packaging or plastic labels, Izzy challenges traditional notions about supply chains, product development and marketing by having the smallest carbon footprint of any beauty brand in the world. Izzy’s entire supply chain is located within a 400-mile radius, while the initial product offering itself–a zero waste mascara–is fully circular, certified carbon neutral and 100% recyclable.
