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Name
Margot Bloomstein
Bio
Margot Bloomstein is one of the most prominent voices in content strategy and author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
