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Name
Lise Arsenault
Title
Social Media Lead @ VIA Rail
Bio
Lise Arsenault leads social media and content creation at VIA Rail Canada. Over the past two years, she's overhauled the brand's social presence, inspiring audiences to discover, engage with, and talk about passenger rail travel in Canada.
With more than 10 years of experience as a social media manager, she has previously worked at organizations as diverse as Ubisoft and the Public Policy Forum, building digital communities and creating content that informs, entertains, and engages.
A graduate of the University of Ottawa and l’Université de Moncton, Lise is passionate about internet culture, audience behaviour, and finding the perfect balance between data, creativity, and memes.
With more than 10 years of experience as a social media manager, she has previously worked at organizations as diverse as Ubisoft and the Public Policy Forum, building digital communities and creating content that informs, entertains, and engages.
A graduate of the University of Ottawa and l’Université de Moncton, Lise is passionate about internet culture, audience behaviour, and finding the perfect balance between data, creativity, and memes.
