Matt Martin leads Holden’s global team of professionals who customize engagements to ensure relevancy, adoption and impact. He also leads Holden’s instructional design process and played an instrumental role in bringing to market the Holden Adaptive Platform®, which is focused on helping sellers form sustainable game-changing sales habits and is backed by innovative behavioral analytics.
An expert in sales effectiveness, Mr. Martin has led over 500 deal strategy sessions throughout North America, Europe, Asia, Australia and the Middle East – helping sales teams formulate competitive strategies for “must win” large pursuits. Mr. Martin is also an accomplished speaker who has provided keynote addresses to large audiences on sales habits that drive sales effectiveness.