Katie and her co-founder/sister, Sara Castillo, launched TapOnIt in 2015 from their home state of Iowa. TapOnIt Technology provides a software platform that uses personalized MMS and an interactive mobile experience to help brands engage, grow and further monetize their consumer databases via text. Prior to founding TapOnIt, Katie was the Digital Advertising Director for a media company, where she helped 1000’s of businesses across many different industries craft digital strategies. As TapOnIt continues to grow, Katie is passionate around using its platform to help preserve local- business culture in cities across America. TapOnIt operates out of the Quad Cities (Davenport, Iowa) where Katie lives with her two kids and dog. Katie was also the recipient of the DMN 40 Under 40 in 2019.