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Name
Heather McReynolds
Title
VP, Division Merchandise Manager-Bridal, Outerwear and Flower Girl
Bio
McReynolds is a results-oriented merchant with proven success across diverse product categories including Bridal, Outerwear, Flower Girl, Maternity, and Ladies Apparel. With over 20 years of experience in product development and strategic vendor partnerships, she is a successful leader in analyzing and driving trends. McReynold’s has a wealth of experience in trend research, strategy formulation and execution, line building, and assortment architecture for an ever-changing consumer. She has been instrumental in the success of David’s Bridal product development including championing for size inclusivity and pioneering price parity for the brand. Prior to joining David’s in 2014, she held several merchandising and buying positions at retailers including Target Australia, Catherines, Petite Sophisticate and Famous-Barr.