Cydni N. Mitchell (aka Cyd) is the founder of www.thesweetfest.com, a global online directory designed to connect Sweet Lovers with local Sweet Makers. By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She has worked closely with many of the Sweet Makers on her site to help them develop and successfully implement their own social media marketing strategies, re-branding initiatives, business plan remodeling, and more. She has worked for Fortune 100 Companies Comcast and Apple, she was an Expense Analyst at Lincoln Financial Group a Fortune 500 Company, and she is an alumni of PricewaterhouseCoopers one of the world's leading Public Accounting firms.