My passion and focus are helping SMEs, start-ups and scale-ups to develop, market and sell their products and services to other businesses including professional service firms, banks, insurance companies and telcos.
By using BUYER driven approaches, I empower SMEs and start-ups to deliver products, services and solutions that business customers want thereby enabling them to continue to have successful businesses and live the life they desire both for themselves and their loved ones.
With over 20 years’ experience working with companies in Australia, Brazil and Canada ranging from micro-businesses to large multinationals, I now focus on working with SMEs and start-ups around the world helping them to both develop and implement strategies that are customer driven to enable them to improve their performance and drive business growth.
I am the B2B Go to Market Specialist for the Australian Trade and Investment Commission whereby I work with market ready start-ups and scale ups on developing their strategies to expand into new markets including the United States, Europe, Asia and Middle East.