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Name
Martin Fawer
Title
Consulting Director Farner Branding
Bio
For over 20 years Martin has been developing marketing and communication strategies in various industries. The topic of brand management has always been at the center of his work: on the client side, he was responsible for rebranding and repositioning at Pro Juventute and Orell Füssli Bookstores / Thalia. Since moving to the agency side, he has assisted numerous companies from a wide range of industries in defining brand personalities. An important component of brand positioning is the development of differentiating content. Martin's journalistic studies (at University Fribourg) and activity, which was also the trigger for his in-depth involvement with companies and their positioning in the market, helps in this process:
Quickly immersing oneself in the most diverse subject areas, awareness of the heterogeneous needs of stakeholders and communication to the point are important factors in both disciplines.
The importance of forming a stable brand personality has increased greatly with the increasing saturation of markets and the ongoing digitalization. The demand for maximum agility requires a stable basis for all activities in corporate management. It creates opportunities for employees and customers to identify with the company.
In addition to his work as Consulting Director of Farner Branding, Martin teaches marketing, communication and brand development to marketing professionals.
Quickly immersing oneself in the most diverse subject areas, awareness of the heterogeneous needs of stakeholders and communication to the point are important factors in both disciplines.
The importance of forming a stable brand personality has increased greatly with the increasing saturation of markets and the ongoing digitalization. The demand for maximum agility requires a stable basis for all activities in corporate management. It creates opportunities for employees and customers to identify with the company.
In addition to his work as Consulting Director of Farner Branding, Martin teaches marketing, communication and brand development to marketing professionals.
