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Ed Harris
President & CEO, Discover Lancaster
In June of this year, Edward Harris was named President and CEO at Discover Lancaster. The private nonprofit membership organization is the official Destination Marketing Organization for Lancaster County Pennsylvania. His sales and marketing team’s sole purpose is focused on generating the $2.7 billion in economic impact that tourism brings to the area annually.

Prior to joining Discover Lancaster, Harris served as Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA for the past six years. He attributes his success in the nonprofit tourism industry to his time spent focused on brand development roles at Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay earlier in his career.