Adam is the Bicycle Mayor for Coventry, an independent, voluntary role which helps coordinate between existing cyclists, the community, government, and nonprofits to make cycling better in Coventry. He is the first Bicycle Mayor in a UK city - the programme founded in Amsterdam where it is supported by the city government.
Adam Tranter is the CEO of communications agency Fusion Media, specialising in comms around cycling and active travel. He also co-hosts the Streets Ahead podcast on active travel and liveable streets.