Snr Strategist - Client Development Lead, Discover.ai
Bio
Marcella Bruno is a Brand Strategist and Consumer Insights Specialist with a passion for unravelling the cultural shifts - and mysteries - of consumer behaviours, encompassing inner desires, narratives, and barriers.
Marcella brings her background in social policy and international charity research to her current multi-faceted role in data driven cultural and consumer insights.
Prior to embarking on her career in commercial research, her work focused on young people affected by hate crimes in the AMENA region, young women coping with mental health issues, and victims of sexual violence.
In her experience, these firsthand accounts of the challenges - and hopes - among marginalised young people have provided the key to truly delving into the core of the raw experiences and expectations of the new generation.