Martin helps organizations identify and prioritize their marketing and technology objectives and executive them by leveraging his proven business acumen, design thinking, and cross-industry experiences. For over a decade, Martin has consistently delivered results for North American businesses from start-ups to publicly listed corporations. A devoted fan of Peter Drucker (You can manage what you can't measure ), Martin has distilled his experiences into various consulting tools such as the P.A.C.E. Digital Marketing Framework that he uses to deliverable consistent, measurable results.