Steven Millman is an award-winning researcher with a focus on innovation, quantitative and statistical analysis, research design and other applied research techniques. At Dynata, Steven leads all research and data science initiatives globally, spanning execution, automation, innovation, data quality and thought leadership. Steven has served as a member of the board of trustees for the Advertising Research Foundation (ARF) since 2018 and is the inaugural chair of the ARF’s industry-wide workstream on artificial intelligence. Before Dynata, Steven was chief scientist at Simmons Research (MRI-Simmons), leading measurement sciences and developing new products. Prior to that, he served as SVP of research at Comscore, where he led the ad effectiveness line of business and all custom survey work, combining self-report with behavioral data.