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Name
Fred Noe
Title
Seventh Generation Jim Beam Master Distiller
Bio
Frederick “Fred” Booker Noe III is the seventh generation master distiller, great-grandson of Jim Beam and keeper of a family flame that has been burning since 1795. Fred currently travels worldwide sharing the Beam family craft of whiskey making and the rich history of his family’s legacy—the world’s No. 1 selling bourbon, Jim Beam® Bourbon.
Fred was born in Bardstown, Ky., the Bourbon Capital of the World and grew up in the very same house Jim Beam had once lived in. He learned to appreciate and understand the craft of whiskey making listening to his father— sixth generation Master Distiller Booker Noe—tell family stories.
Under his father’s tutelage, Fred learned every aspect of the bourbon-making process and in the mid-1990s, played an important role in the development and promotion of The Small Batch Bourbon Collection® —Knob Creek®, Basil Hayden’s®, Baker’s® and Booker’s® bourbons. Since taking over as master distiller, Fred has led innovation throughout the latest bourbon renaissance, crafting numerous successful innovations, including Legent® Bourbon, Jim Beam® Double Oak and Devil’s Cut®, Jim Beam® Signature Craft, Knob Creek® Rye, Knob Creek® Single Barrel, Knob Creek® 25th Anniversary Bourbon, Booker’s® 25th Anniversary Bourbon, Booker’s® Rye (named “World Whisky of the Year” by Jim Murray’s Whisky Bible in 2017), and numerous Basil Hayden’s® Bourbon and Rye innovations. Fred’s leadership also paved the way for the creation of the flavored bourbon category, with the introduction of Red Stag by Jim Beam®.
In 2007, Jim Beam honored Fred’s legacy by placing his portrait on the Jim Beam Bourbon bottle label, alongside the six family distillers who preceded him in the family business — Jacob, David, David M., Jim, Jeremiah and Booker. Just a few years later, Fred was inducted into the Kentucky Bourbon Hall of Fame by the Kentucky Distillers’ Association and the Kentucky Bourbon Festival Board of Directors.
Today, Fred still resides in Bardstown, Ky., on the historic Distiller’s Row, with his wife Sandy. He is especially proud to be training and mentoring the “eighth generation”—their son Frederick “Freddie” Booker Noe IV—in the family craft.
Fred was born in Bardstown, Ky., the Bourbon Capital of the World and grew up in the very same house Jim Beam had once lived in. He learned to appreciate and understand the craft of whiskey making listening to his father— sixth generation Master Distiller Booker Noe—tell family stories.
Under his father’s tutelage, Fred learned every aspect of the bourbon-making process and in the mid-1990s, played an important role in the development and promotion of The Small Batch Bourbon Collection® —Knob Creek®, Basil Hayden’s®, Baker’s® and Booker’s® bourbons. Since taking over as master distiller, Fred has led innovation throughout the latest bourbon renaissance, crafting numerous successful innovations, including Legent® Bourbon, Jim Beam® Double Oak and Devil’s Cut®, Jim Beam® Signature Craft, Knob Creek® Rye, Knob Creek® Single Barrel, Knob Creek® 25th Anniversary Bourbon, Booker’s® 25th Anniversary Bourbon, Booker’s® Rye (named “World Whisky of the Year” by Jim Murray’s Whisky Bible in 2017), and numerous Basil Hayden’s® Bourbon and Rye innovations. Fred’s leadership also paved the way for the creation of the flavored bourbon category, with the introduction of Red Stag by Jim Beam®.
In 2007, Jim Beam honored Fred’s legacy by placing his portrait on the Jim Beam Bourbon bottle label, alongside the six family distillers who preceded him in the family business — Jacob, David, David M., Jim, Jeremiah and Booker. Just a few years later, Fred was inducted into the Kentucky Bourbon Hall of Fame by the Kentucky Distillers’ Association and the Kentucky Bourbon Festival Board of Directors.
Today, Fred still resides in Bardstown, Ky., on the historic Distiller’s Row, with his wife Sandy. He is especially proud to be training and mentoring the “eighth generation”—their son Frederick “Freddie” Booker Noe IV—in the family craft.
Contact
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https://twitter.com/jimbeam
