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Name
Tricia Gellman
Title
Chief Marketing Officer, Drift
Bio
Tricia Gellman is the CMO of Drift. Tricia has over 20 years of marketing experience and has a proven track record of building brands and leading change at companies like Apple, Adobe, Salesforce and Checkr. Before joining Drift, Gellman held the CMO role at Checkr, where she built out the marketing leadership team, created the operations foundation and rebranded the company -- repositioning it from a background check provider to a multi-product, People Trust Platform. Prior to Checkr, Tricia spent 9 years at Salesforce (NYSE: CRM), where she cut her teeth in product marketing, established the demand generation function – linking sales and marketing together at the company for the first time – and rose to the role of CMO of Salesforce Canada.
