Baruch manages a transactional business law practice, handling general commercial, corporate, intellectual property and information technology matters. He regularly counsels a broad mix of businesses in various stages of development about how to most effectively structure entrepreneurial ventures and commercially exploit their assets, and negotiates and drafts the full spectrum of agreements necessary to effectuate these and related transactions. Clients include serial entrepreneurs, investors, website operators, software developers, technology platforms, hedge funds, content publishers, e-commerce exchanges, event management companies, advertising agencies, medical device inventors, finders, educators, authors, fashion designers, employees and consultants of high-tech and other companies, and various retail businesses.