Dhilla Isthiari is Market Intelligence Lead at Trendier AI. A recurring speaker at in-cosmetics events, she has also spoken at Cosmoprof Hong Kong 2025, K-Beauty Expo Seoul, and Trendier AI’s K-Beauty Trend Summit. She brings a data-led, on-the-ground perspective on how beauty trends emerge, spread, and shape product strategy across Asia — and what those signals mean for global brands.