Emmanuel Alavoine began his career in Hong Kong with L'Oréal in 1990, quickly ascending to executive positions such as Finance Controller, Credit Manager, and Supply Chain Director. He then joined Chanel in 2000, heading a global supply chain project for Bourjois Paris, was appointed APAC President to expand the brand to over 2000 retail outlets across more than ten new APAC countries, including China.
With significant roles in strategic and operational management, Emmanuel has led transformative projects, including the adaptation to e-commerce and the implementation of various ERP systems. His expertise spans B2B negotiations, distribution channels, and both offline and online retail.
Embracing entrepreneurship in 2015, Emmanuel established consulting and distribution businesses in China, focusing on international business planning and intangible asset protection. In 2018, he served as President of LBI Korea and Senior Advisor for Yoobic, a SaaS company specialising in retail employee solutions.
Joining Marqvision in 2022, Emmanuel has been instrumental in leading the company's European expansion, while also advancing brand and content protection. His vast business knowledge continues to enhance intercontinental business relations between Asia and Europe.