This is going to be FUN. These two entertainers have absolutely been obsessed with perfecting how businesses can best send regular emails to their lists. And for good reason! It could very well be your best marketing tool (outside of your speech) - but too many speakers mess it up. I guarantee you've never heard of email strategies like these before. It would be impossible to leave this session without multiple improvements in how you run your email newsletter - which can ALSO be applied to your social media strategy, blog posts, podcasts, etc.