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Name
Shannon Sullivan
Title
Executive Vice President, Paid Channel Marketing Mod Op, LLC
Bio
Shannon Sullivan is a results-driven marketing executive with over 25 years of experience leading strategy and execution for complex, global B2B brands, with deep expertise in the semiconductor ecosystem. As SVP of Paid Channel Marketing at Mod Op, she built and leads the agency’s media practice, transforming it into a highly valuable strategic business unit. Known for connecting big-picture strategy with operational precision, Shannon leverages deep relationships with media publishers and a highly collaborative client approach to develop unique, custom programs that drive measurable client outcomes. Her expertise spans media strategy, audience development, and marketing innovation for complex B2B ecosystems. Her client experience includes Texas Instruments, Wolfspeed, CommScope, Alienware, Flowserve, Tyler Technologies, Honeywell, and Samsung Business Communications Systems.
