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Name
Lisa Herceg
Title
Director, Business Insights, National Association of REALTORS(R) (NAR)
Bio
Lisa Herceg, AHWD, IPC – director, business insights, National Association of REALTORS®, has over 25 years of experience in research with focuses on business insights, marketing research and public policy research. She leads NAR’s business insights team and has conducted primary research with NAR members for almost 20 years, managing up to 125 surveys and 40 qualitative projects per year. Lisa is deeply involved in the North Central Chapter of the Insights Association, where she is 2025 president.
