Andria Godfrey is the Vice President of Longwoods International, leading the company in new product development and technology integration. Previously, she led global enterprise initiatives at ADARA, guiding development of SaaS measurement solutions, data acquisition, and client services. Andria has over a decade of experience leveraging data to enhance marketing efficiency and program operations, and previously served in research roles at the Office of the Governor, State of Texas, and the Georgia Department of Economic Development.
Outside of her work at Longwoods Andria serves as Adjunct Faculty at University of Southern California and serves on the Travel and Tourism Research Association board of directors. She earned a BA in communications and an MS in recreation, park and tourism sciences, both from Texas A&M University.