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Name
Stephan Liozu
Title
Chief Value Officer, Zilliant
Bio
Stephan M. Liozu, Ph.D. is the Chief Value Officer of Zilliant (Stephan.liozu@zilliant.com).
Stephan has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, Ardex, and Thales. Stephan specializes in pricing transformations, pricing ROI, and value-based pricing.
Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach.
Stephan authored eight books: Value-based Pricing: 12 Lessons to Make your Transformation Successful (2024) The Industrial Subscription Economy (2022), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited seven books: Monetizing and Pricing Sustainability (2023), Digital Pricing Strategies (2023), Pricing: The New CEO Imperative (2021), Pricing Implementation (2019), Pricing and the Salesforce (2015), The ROI of Pricing (2014), and Innovation in Pricing – Contemporary Theories and Best Practices (2012 &2017).
Stephan sits on the Advisory Board of the Professional Pricing Society.
Stephan has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, Ardex, and Thales. Stephan specializes in pricing transformations, pricing ROI, and value-based pricing.
Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach.
Stephan authored eight books: Value-based Pricing: 12 Lessons to Make your Transformation Successful (2024) The Industrial Subscription Economy (2022), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited seven books: Monetizing and Pricing Sustainability (2023), Digital Pricing Strategies (2023), Pricing: The New CEO Imperative (2021), Pricing Implementation (2019), Pricing and the Salesforce (2015), The ROI of Pricing (2014), and Innovation in Pricing – Contemporary Theories and Best Practices (2012 &2017).
Stephan sits on the Advisory Board of the Professional Pricing Society.
