Damon has been working in the baby gear industry for over 25 years having started his career as a service engineer. His interest in baby gear grew, and he became an independent nursery retailer. Damon then expanded his knowledge into the car seat sector, starting in sales before moving into an advisory capacity with the local authority, police and trading standards, advising on safe and legal car seat use and installation.
Using the knowledge he gained over the years, Damon joined Joie in 2014, progressing to his current role of Head of Product Development.