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Name
Sara Martens
Title
Brand Insights Manager, Mutual of Omaha
Bio
Sara is responsible for consumer brand insights for Mutual of Omaha Insurance, a 115-year-old Fortune 300 organization based in Omaha, Nebraska. Her background includes research provider-side experience working with regional banks to understand customer experience, health care organizations to explore consumer choice models, and major food and beverage manufacturers to understand ingredient preferences through both qualitative research and as a focus group moderator. Before dedicating her full-time work to consumer insights, Sara spent 10 years as partner in charge of account services at an advertising agency. She was originally trained and worked as a print journalist.
