Night Time Economy Adviser for Greater Manchester and Co-Founder of Parklife Festival & The Warehouse Project
Sacha Lord, 47, is Night Time Economy Adviser for Greater Manchester, Co-Founder of Parklife festival and Co-Founder of The Warehouse Project.
Growing up in Altrincham, Greater Manchester, Sacha left Manchester Grammar School with two Us and an E at A-level. Two decades later, Sacha has founded some of the biggest and best music events in Europe - The Warehouse Project and Parklife festival, which together bring a combined £20.9m into the local economy (Greater Manchester, 2019), and today, holds one of the most prominent positions in the North, advising directly into Andy Burnham, Mayor of Greater Manchester.
In 2018, Sacha was appointed Greater Manchester’s first ever Night Time Economy Adviser, to advise Burnham and the Greater Manchester Combined Authority (GMCA) on all issues relating to the night-time economy, providing a voice for workers, operators and the industry as a whole. In his role, he has announced a raft of recommendations to improve safety, transport and cultural diversity in the region, including the development of night-time transport links.
During the global Coronavirus pandemic in 2020, Sacha founded the United We Stream Manchester, a livestream gig website which sought to raise money for the night time economy and charities in the region. A number of artists performed on the live stream website, including Roger Sanchez, Paul Oakenfold and Spice Girl Mel C, which raised over £470,000.