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Name
Charlotte West
Title
Executive Director, Global Corporate Communications, Lenovo
Bio
Charlotte is Executive Director, Global Corporate Communications for Lenovo, a $50 billion global technology powerhouse, headquartered in Hong Kong and with 63,000 employees operating in 180 markets around the world.
Drawing on 20 plus years of industry experience Charlotte’s role spans global reputation strategy and international policy, executive communications as well as brand campaigns and events that engage diverse businesses and consumer brand initiatives that connect with millions of people worldwide.
As a driving force in protecting and promoting Lenovo’s brand reputation, Charlotte champions a data-informed mindset to inform how the business thinks and works and ultimately manages reputational risk and growth. Armed with the data to make decisions in confidence, Charlotte believes the best brand story telling is achieved with an unquenchable thirst for creativity.
What’s clear to Charlotte is that her job is to push the boundaries – because the rewards accompany the risk. So, whether it’s ripping up the rulebook for a quarterly earnings report or looking at new ways of reaching media commentators, Charlotte is impassioned about doing things differently.
Drawing on 20 plus years of industry experience Charlotte’s role spans global reputation strategy and international policy, executive communications as well as brand campaigns and events that engage diverse businesses and consumer brand initiatives that connect with millions of people worldwide.
As a driving force in protecting and promoting Lenovo’s brand reputation, Charlotte champions a data-informed mindset to inform how the business thinks and works and ultimately manages reputational risk and growth. Armed with the data to make decisions in confidence, Charlotte believes the best brand story telling is achieved with an unquenchable thirst for creativity.
What’s clear to Charlotte is that her job is to push the boundaries – because the rewards accompany the risk. So, whether it’s ripping up the rulebook for a quarterly earnings report or looking at new ways of reaching media commentators, Charlotte is impassioned about doing things differently.
