John has been with Swiss Re based in Zurich for the past 19 years, where he is Head of L&H Underwriting Propositions. In this role, he helps insurance companies to reinvent their own customer onboarding journeys to take advantage of new forms of data, technology and distribution. He has a strong interest in simplification, new product development, morbidity products, enhancing the insurability of lives with medical impairments, and risk selection related regulatory engagement.