Jovana Sikanja

Capability Director - Shopper Insights, EyeSee

Jovana Sikanja is capability director for shopper insights at EyeSee, with extensive experience in shopper behavior, packaging research and decision-making at the shelf. Her work focuses on applying behavioral research methods to help brands understand what captures attention, drives evaluation and ultimately influences choice. She leads PackSee.AI from the research and capability side, shaping how the solution is applied to real packaging decisions and ensuring its outputs remain grounded in sound methodology. She is also closely involved in evolving PackSee.AI toward a more self-service model while preserving the research quality and guidance behind it.