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Name
Xiyao Yang
Title
VP of Digital Marketing, Bozzuto
Bio
Xiyao Yang is the VP of Digital Marketing at Bozzuto, and focuses on developing innovative solutions maximize the efficiency of marketing investments. Xiyao’s team manages Bozzuto’s marketing data infrastructure, data strategy, and product performance evaluation. She recently introduced server-side tagging to all Bozzuto property websites and is working on a large-scale implementation of a customer data platform (CDP) for Bozzuto’s multifamily portfolio. She possesses a graduate degree in advertising research and has over ten years of experience in marketing analytics and research, media measurement, data science, and report automation.
