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1772563495-473a136c0ff7d67f
Name
Ann Nguyen
Title
Global Trends Sr. Manager, TikTok
Bio
Over nearly four years at TikTok, Ann has spearheaded projects that have captured global attention, including the annual TikTok Next Trend Report, the TikTok Small Wins SMB campaign featured in The New York Times and the What’s Next Shopping Trend Report. Before joining TikTok, Ann honed her expertise in music marketing, working with Do LaB, Atlantic Records and Pandora Music. Her passion for global influence and innovation drew her to TikTok, where she analyzes emerging trends, user behavior and cultural shifts, often informed by her own experience as a TikTok creator. Based in New York, Ann’s life is enriched by her dog, Teddy, who just turned 6 and her DJ career as Los Angeles. Whether analyzing trends or celebrating small joys, Ann’s work is driven by curiosity and a belief in the power of creativity.