Sam Horvath is a senior research analyst at Datassential. Located in Chicago, she completed her undergraduate degree at Elmhurst University where she studied marketing. Sam began her career in market research at the Chicago-based flavor house & ingredient manufacturer, InnovaFlavors. Since working there her expertise has remained in food and menu research.
With her combined experience in flavor manufacturing and menu development, Sam is uniquely positioned in her role at Datassential as an analyst. She knows the trending flavors companies are manufacturing and the evolving menu wants of restaurant go-ers. This combination prepares her to offer the best food research insights for the wide array of clients she serves.