John McCheyne: Scotch Malt Whisky Society

John has been an Ambassador for The Scotch Malt Whisky Society for 13 years, although a member of The Society for much longer, going back almost to the formation of SMWS in 1983. Initially John conducted events in London and the SE. But, from around 2012, he has also represented the Society internationally, in existing and ever growing number of new branches. In recent years, he has been involved in Events, Media representation and Development activity for the Society in many of the 25 or so countries in which it now holds a presence. He has led Whisky events at such as a G20 Summit and the London Olympics, and last year was inducted into Keepers Of The Quaich in recognition of his service to Scotch and Scotland.