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Name
William Matalene
Title
VP of Digital, Versed
Bio
William Matalene is the VP of Digital for Versed Skincare, where he leads digital strategy and innovation, constantly reimagining how and where the brand appears in both online and offline media. Prior to joining Versed, William served as the VP of Digital Strategy & Business Development at NAADAM, a direct-to-consumer luxury cashmere company. During his tenure, he spearheaded award-winning digital campaigns that contributed to the DTC brand's achievement of record-breaking growth.
An expert within the digital space, William has played a pivotal role in developing and executing strategies that resulted in significant revenue & brand equity growth for various e-commerce brands. His capacity to harness data-driven insights and his profound comprehension of consumer behavior have empowered him to optimize conversion funnels, drive customer acquisition, and bolster customer retention.
An expert within the digital space, William has played a pivotal role in developing and executing strategies that resulted in significant revenue & brand equity growth for various e-commerce brands. His capacity to harness data-driven insights and his profound comprehension of consumer behavior have empowered him to optimize conversion funnels, drive customer acquisition, and bolster customer retention.
