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Name
Eugenio Santiago
Title
president, Key Lime Interactive
Bio
Eugenio is a pioneer in user research, with over 20 years of experience helping the world’s top brands optimize digital and product experiences. He has excelled in both executing research projects and leading a skilled team specializing in qualitative, quantitative and mixed-method approaches. Eugenio developed the methodology for industry-specific competitive indices, expanding from a single report to over 10 annual releases across five industries. His innovative contributions have elevated user research’s role in shaping business strategies, making him a trusted leader in the field. Eugenio continues to push boundaries, delivering impactful insights that drive meaningful engagements.
