Heidi Van Roon M.B.A. CPHR SHRM-SCP

Founder & President for the SPARK Group of Companies

Heidi gives voice and leadership to Sales and HR excellence for Luxury Retail. Her no-nonsense approach has proven savvy, effective and genuine. The SPARK sales approach is focused on connecting customers with brands that they love and in a way that digital can’t. Heidi’s leadership style is founded on well informed context, courageous and creative collaborations, bespoke promotional programs, and genuine heart. SPARK has been named North America’s most professional and highest performing sales team by some of the world’s most prominent luxury brands.