As Director of EMEA Communications, Cherry leads integrated communications programmes across the region for VMware, one of the world’s largest and most influential technology businesses.
Her role involves bringing together multiple stakeholders to create and oversee campaigns that align VMware to the pressing issues our of day, from climate change to digital inclusion, and working with a large network of agencies to deliver them.
Prior to VMware, Cherry’s background is in security comms, working with the likes of Symantec, Webtrends and Websense, and she spent several years agency-side.