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Name
Kelly Kovack
Title
CEO and Founder of BeautyMatter
Bio
Kelly Kovack is the quietly loud renegade of the beauty industry with 25 years of experience and an ability for intuiting emerging trends. Leaning right but fueled by left-brain thinking, her career is the culmination of identifying white space, developing category defining strategies and building brands from conceptual startups to tactical cleanups. Kelly is someone who makes things happen.
Kelly launched BeautyMatter in the Fall of 2016 with the firm belief that in a fast-moving world, information is knowledge, but context matters. And more importantly, innovation comes from the cross-pollination of industries and expertise. She set out to use her experience building brands and scaling businesses to offer a new perspective and holistic approach to B2B content that filled a void in the beauty industry.
Kelly launched BeautyMatter in the Fall of 2016 with the firm belief that in a fast-moving world, information is knowledge, but context matters. And more importantly, innovation comes from the cross-pollination of industries and expertise. She set out to use her experience building brands and scaling businesses to offer a new perspective and holistic approach to B2B content that filled a void in the beauty industry.
