Sofia demonstrates an exceptional aptitude for integrating business strategies into the digital customer journey, prioritizing growth and profitability. Her enthusiasm for the evolving landscape of marketing is evident, where she envisions and fosters a harmonious interplay between sales, marketing, and IT. This approach is distinctly reflected in her successful engagements with both B2B and B2C entities. Sofia's expertise is wide-ranging, encompassing both Nordic and global markets, with a focus on sectors such as retail, e-commerce, franchising, finance, SaaS, and IT. Currently leading the way as Agency Lead at Remotion, Sofia has notably contributed as a Senior Strategist on projects for renowned clients including Office Depot, Scandinavian Photo, and Vattenfall.