Lara is the Influencer Marketing & Community Manager at Her Campus, overseeing the InfluenceHer Collective community and team. She started her career in influencer marketing with StyleHaul, where she crafted innovative campaign strategies & creative concepts for brand partners. From there, Lara joined influencer tech agency Obviously as a Senior Client Success Manager, running post-sale execution for influencer campaigns at-scale. While in school, Lara launched Her Campus at Oregon State in 2014, acting as the Campus Correspondent for 2 years before graduating with a BA in Digital Communication Arts.