Milica Kovac

Director of Global Business Development, EyeSee

Milica helps global brands understand how cultural shifts translate into measurable consumer behavior. With deep expertise in behavioral research and digital environments, she works at the intersection of culture, advertising, and commercial impact. Milica specializes in uncovering how evolving consumer expectations reshape the way brands earn trust and drive influence. She partners with platforms and leading brands to bridge cultural intelligence with behavioral evidence, ensuring that trend signals are grounded in real-world impact. Based in Belgrade, working globally, she’s an Iyengar yoga practitioner, passionate about alignment, mindful movement and the quiet power of a well-placed yoga block. Alongside deepening her practice, she explores amateur singing, seeing the voice as an integral part of the body-self and a natural form of human creative expression.