Robyn Melissa Watkins

Product Development Consultant

Robyn Watkins is the founder of Holistic Beauty Group, a leading product development consultancy specializing in clean beauty and wellness that has provided product development expertise for leading brands like Pattern Beauty, Smashbox Cosmetics, and Skylar Body. As a product development thought leader, Robyn has been a driving force behind the industry’s trend towards clean, sustainable, and safe ingredients for nearly two decades. She has created product innovations for industry giants like Estee Lauder Companies and Arbonne, where she helmed the brand’s ingredient policy committee. In her work at Holistic Beauty Group, Robyn specializes in helping brands develop differentiated products that align with their values and core mission. With hundreds of consumer product launches under her belt, Robyn remains passionate about moving the beauty and wellness industry forward towards a cleaner and more sustainable future. Robyn was profiled as a top 25 Black Woman in Beauty in 2020, featured in Essence Magazine and regularly contributes her expertise to beauty industry outlets such as Beauty Independent, Cosmetics Design, and more. You can follow Holistic Beauty Group on Instagram here and learn more at holisticbeautygroup.com.