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Name
Neil Tonks
Title
Group Aftersales Director, Pentagon
Bio
Neil Tonks is a seasoned automotive aftersales and operations leader with over two decades of experience in the automotive retail sector. Currently serving as Group Aftersales Director at Pentagon Motor Group (part of Motus), he stepped into this role in March 2025 to shape the organisation’s service strategy and customer journey amid rapid industry change. Prior to this, Neil returned to Marshall Motor Group as Group Aftersales & Divisional Director for four years, where he oversaw parts, bodyshop, CRM, and service operations at one of the UK’s top 10 dealer groups.
Before re entering the AM100 ranks, Neil set up and led Morgan Radley Limited as Managing Director (2015–2019), transforming its executive search and leadership programmes for the automotive and finance sectors. Prior to this, he held senior aftersales roles as Group Aftersales & Divisional Director at Marshall Motor Group (his first term with the group) and Group Aftersales & Franchise Director at Inchcape Retail. He also worked with Ford Retail, Allen Ford, and Lex Retail Group PLC—building a reputation for driving revenue growth, margin improvement, and operational excellence.
Neil holds credentials from Cranfield University, equipping him with advanced skills in leadership and strategic management. A passionate advocate for EV adoption, AI driven customer experiences, and continuous process innovation, he shares his insights regularly through articles and speaking engagements—helping dealerships navigate the challenges of today’s rapidly evolving automotive landscape.
Before re entering the AM100 ranks, Neil set up and led Morgan Radley Limited as Managing Director (2015–2019), transforming its executive search and leadership programmes for the automotive and finance sectors. Prior to this, he held senior aftersales roles as Group Aftersales & Divisional Director at Marshall Motor Group (his first term with the group) and Group Aftersales & Franchise Director at Inchcape Retail. He also worked with Ford Retail, Allen Ford, and Lex Retail Group PLC—building a reputation for driving revenue growth, margin improvement, and operational excellence.
Neil holds credentials from Cranfield University, equipping him with advanced skills in leadership and strategic management. A passionate advocate for EV adoption, AI driven customer experiences, and continuous process innovation, he shares his insights regularly through articles and speaking engagements—helping dealerships navigate the challenges of today’s rapidly evolving automotive landscape.
