“Life isn't about finding yourself. Life is about creating yourself.”
Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants , film production and brand creation design agencies. In 2005 she created Mama Mio, with her 3 partners, the first premium pregnancy skincare range and in 2014 launched Mio, again creating a new niche in a saturated market – delivering skin fitness to active women. The business was sold to The Hut Group in 2015. Now Sian is often asked to speak about female empowerment, entrepreneurship and how to build positive, passionate, responsible brands and campaigns people really connect to.
In 2016 Sian co-founded A Plastic Planet; is a global campaign organisation with a single goal - to ignite and inspire the world to turn off the plastic tap. As entrepreneurs, they bring a fresh pro-business solutions-focused approach to environmental issues. A Plastic Planet are highly vocal in the world’s media, working collaboratively with industry, retailers, Governments, legislators and the UN; to accelerate the pace of change at all levels. Recognised in The 2019 Fast Company Awards and winners of International Campaign of the Year, A Plastic Planet created the infamous Plastic Free Aisle campaign, opening this catalyst for supermarket change in Amsterdam early 2018. They also launched the Plastic Free Trust Mark for brands, with over 1000 already certified, and the Industry Commitment Mark ‘Working Towards Plastic Free’. A Plastic Planet is a key founding partner in the Plastic Health Coalition, bringing together the world’s scientists, doctors to irrefutably prove the impact of plastic toxicity on human health.
From plastic hackathons for Unilever and WPP to creating new laws banning export of plastic waste, from lobbying for plastic taxes, and the creation of the first PlasticFree.com materials and solutions library with blockchain partner IBM, A Plastic Planet have created global impact in just 3 years.