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Name
Desiree Rogers
Title
CEO, Black Opal
Bio
Desiree Rogers is the Co-owner and CEO of Black Opal, LLC which owns Black Opal and Fashion Fair Cosmetics.
Rogers has redefined every leadership position she has held while playing a major philanthropic role in the communities where she has lived. Consistently acknowledged as an innovative leader with a proven track record, her expertise includes building stellar teams, delivering positive financial results and creating sustainable brand strategies.
Her career milestones include positioning Chicago as a tourist destination as well as convention city through a world-wide digital campaign. In 2018, Chicago was named the number one “Big City Destination” by Conde Nast Traveler. As the CEO of Johnson Publishing she spearheaded the digital transformation of Ebony (2M unique visitors) and Jet magazines setting the stage for the sale of the assets in 2016. Rogers also focused on stabilizing the cosmetics brand of the firm for outside investment including updating the product line, rationalizing the retail footprint and doubling e-business sales. As the first Social Secretary for the Obama Presidency, Desiree’s grasp of experiential marketing ensured Americans were able to visualize the values they voted for—inclusion, transparency, the embracement of all people—and translated the splendor of the White House to everyone. Her team oversaw 350 events. Prior to these positions, Rogers professional roles including managing the 2B dollar natural gas utility in Chicago as well as leading teams at Allstate and the Illinois Lottery where she doubled instant ticket sales to 600M in 3 years.
Rogers has redefined every leadership position she has held while playing a major philanthropic role in the communities where she has lived. Consistently acknowledged as an innovative leader with a proven track record, her expertise includes building stellar teams, delivering positive financial results and creating sustainable brand strategies.
Her career milestones include positioning Chicago as a tourist destination as well as convention city through a world-wide digital campaign. In 2018, Chicago was named the number one “Big City Destination” by Conde Nast Traveler. As the CEO of Johnson Publishing she spearheaded the digital transformation of Ebony (2M unique visitors) and Jet magazines setting the stage for the sale of the assets in 2016. Rogers also focused on stabilizing the cosmetics brand of the firm for outside investment including updating the product line, rationalizing the retail footprint and doubling e-business sales. As the first Social Secretary for the Obama Presidency, Desiree’s grasp of experiential marketing ensured Americans were able to visualize the values they voted for—inclusion, transparency, the embracement of all people—and translated the splendor of the White House to everyone. Her team oversaw 350 events. Prior to these positions, Rogers professional roles including managing the 2B dollar natural gas utility in Chicago as well as leading teams at Allstate and the Illinois Lottery where she doubled instant ticket sales to 600M in 3 years.
