Martin leads product, solution and technical marketing at Tricentis. Martin is an expert in developing and executing successful go-to-market strategies for emerging technologies and software companies in high-growth market categories. Previously, Martin helped establish Red Hat as a leader in container and cloud-native application platforms which ultimately led to their acquisition by IBM. He also helped build the virtualization and cloud management business at VMware, and held a variety of product management and solution architecture roles for application development tools.