Geff Lynch is the president of Lancaster, a division of The Merit Distribution Group LLC. Lancaster is North America’s leading paint sundry distributor, supplying products to retailers throughout North America, South America and the Caribbean, from their seven distribution centers in the US and Canada. Lynch has 38 years of experience in the paint and sundries retail, wholesale and manufacturing segments. Prior to Lancaster, Lynch was vice president of sales and marketing for GMG Distributors and spent three years with Gaco Western, a coatings manufacturer, as retail marketing manager.